Primark Stores traditionally do not play music but their new Birmingham store has broken this rule and introduced music throughout the store. The provider is Imagesound and this is how they describe the thinking behind the music concept in Primark The article talks about providing "perfect music"; offering customers "an elevated experience above and beyond their shopping goals"; "a lack of music can be deafening"; "increasing dwell time"; raising staff morale"; "avoiding unfriendly silence"; etc. Please don't let companies like Imagesound brainwash Primark into introducing music into its hitherto muzac-free stores

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